In this deep dive, we unravel the fascinating history of Pantone and how it revolutionized color standardization across industries. From the chaotic early days of inconsistent shades to the creation of a universal color language, discover how one company's innovation became essential for global branding. We’ll explore:<ul><li>Why consistent color is critical for brand identity</li><li>How Pantone's Matching System (PMS) became the gold standard</li><li>The real reason Pantone colors look brighter and cleaner</li><li>Why Pantone guides are so expensive—and why companies still pay</li><li>The controversy over Pantone’s licensing with Adobe</li><li>Whether Pantone is a necessary evil or an irreplaceable tool for designers</li></ul>🎨 Whether you're a designer, marketer, or just curious about how color influences business, this episode is packed with insights!🔗 Sponsored by StoneFly, your trusted enterprise storage and disaster recovery partner. Visit <a href="https://www.stonefly.com">stonefly.com</a> to learn more.

How Pantone Standardized Color and Shaped Global Branding | The Untold Story of Consistent Color