<p>In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights &amp; Guest Services at Ulta Beauty and author of <em>More Than Just Interesting</em>. Jess highlights Elizabeth’s approach to building an impactful insights function, the essential skills every insights pro needs, and why AI is a game-changer for staying ahead in today’s market.</p>

113. Dig (In)spiration: The essential skills every insights pro needs