<p>On this week’s episode<strong>,</strong> Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights &amp; Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.</p>

120. How Synchrony turned one shopper study into a business-building insights program