After spending a decade at JP Morgan, all the way to becoming VP, Eduardo della Maggiora decided he wanted to go from company advisor to company builder. Betterfly got 99 nos and 1 yes in the beginning, as Eduardo puts it. After fundraisings and pivots, the corporate benefits platform became a unicorn back in 2022. Now, it's focusing on its global expansion.In this episode, Eduardo and I talk about:<ul><li>How to practice essentialism in our personal and professional lives;</li><li>Eduardo's transition from financial exec to startup founder, including a journey to Africa;</li><li>And the constant effort of leveling up.</li></ul>My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!Building good sh*t in Latin America? <a href="https://go.latitud.com/">Find out how to pen your startup the right way</a> <a href="https://meridian.latitud.com/">Request early access to the Meridian international business account</a> Or simply <a href="https://updates.latitud.com/newsletter">sign up for our newsletter</a> for more content on navigating the LatAm startup ecosystem. Follow us on <a href="https://www.linkedin.com/school/latitudlatam">Linkedin</a> / <a href="https://twitter.com/latitudlatam">Twitter</a> / <a href="https://www.instagram.com/latitudlatam">Instagram</a> / <a href="https://open.spotify.com/show/0dnDFI8sk9veyQ3yJwr2cm">Spotify</a>.

#160 – Leveling up in life and in startups: Eduardo della Maggiora, Betterfly