Global Recording Challenges

Welcome to Podcast Insider

The Evolution of Video Podcasting

What Defines a Podcast?

Navigating Video Across Platforms

Conversations on Content Monetization

Technical Aspects of Video Podcasting

The Early Days of Video Podcasting

Simple Video Podcasting Tips

Remote Recording and Video Interaction

Prioritizing Audio in Video Podcasts

Emergence of Video Comfort Post-Pandemic

Leveraging Zoom for Podcasting

Monetization and Engagement with Video

Publishing Video Podcast via RSS

Uploading Directly to Platforms

Live Streaming Considerations

Choosing the Right Video Platform

Using Video Clips to Promote Podcasts

The Future of Video Podcasting

Considerations for Video Editing Workload

Closing Remarks on Video Podcasting

Final Takeaways and Sign-off

A Video Podcast is What You Want it To Be Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify the...

A Video Podcast is What You Want it To Be 
Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify their content, incorporating video podcasting into their strategy can be a game-changer. This approach not only enhances the listener's experience by providing visual context but also opens up a multitude of distribution channels across various platforms. 
 
Video podcasting has been around since the beginning of podcasting 20 years ago. Now, the definition of video podcasting has changed somewhat. People nowadays call video on YouTube, Spotify, TikTok, Instagram and Rumble a “podcast.” 
Today's Hosts: Mike Dell and Todd Cochrane 
Video Podcasting vs. YouTube vs. Spotify 
Reasons Why Video Has Increased in Popularity 
Platform and Equipment/Technological Expansion: More platforms simply offer video as an option - with equipment that anyone can buy to produce video content. It’s especially easy to use your phone to record and then upload to your platform. 
Diversification of Content: Include interviews, panels, live reactions and visual demonstrations more regularly and with ease, great for education and instructional content as well. 
Remote Communication: Office work and industries of all kinds have become truly remote or hybrid and see the benefits of remote communication. Video calls, webinars and podcasts are all part of the public’s change in content preferences. 
Monetization: Displaying a product or putting a face to a testimonial increases engagement and higher monetization opportunities. 
Differences in HOW You Publish 
 
 	Video podcasts are published just like audio podcasts, into an RSS feed. 
 	Video Podcasts via RSS are available on Apple and many other apps just like audio podcasts (not as many platforms show video) 
 	YouTube, Spotify and Rumble and social media platforms must be uploaded directly to those platform. No syndication via RSS. 
 	Videos are only available on YouTube, Spotify and Rumble platforms 
 
Video podcasting is not created equal on each platform. It’s a great way to build and expand your community but it doesn’t need to be done on each and every platform. We suggest that you choose one that suits your needs - for instance Spotify video only and audio elsewhere. 
 
A great option is to record your podcast recording on video, release the audio as a traditional podcast and using your video clips for social media only. It tends to grab the attention you need online and hook your audience in, without the additional work of editing, uploading and potentially paying for video bandwidth. 
 
When crafting show notes for a video podcast, creators have the unique opportunity to include multimedia elements such as screenshots, video snippets, and relevant links, making the notes an invaluable resource for engaging the audience further and extending the conversation beyond the episode. 
 
Video podcasting is here to stay; those interested in going down this route should find a simple solution for their show and resist the temptation to spread themselves too thin amongst all the different platforms. 
 
 
 
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. 
 
Fill out our listener survey at surveys.blubrry.com/podcastinsider 
 
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. 
todd@blubrry.com and mike@blubrry.com

Blubrry

Columbus Ohio USA

Mike Dell

MacKenzie Bennett

Todd Cochrane

Podcast Insider

Video Podcasting vs. YouTube vs. Spotify – PCI 385

blubrry@getalby.com