What does it take to turn adversity into opportunity?Simon Woodroffe has lived many lives - he started as a stage designer for music legends like Rod Stewart and Stevie Wonder, then took a leap of faith and built YO! Sushi into a global brand. But before his success, Simon faced struggles that could have derailed him entirely: a turbulent youth, including time in a young offender’s institution, and a personal crisis that left him at rock bottom.In this episode, Simon opens up about his journey from hardship to entrepreneurial success. From pioneering conveyor belt sushi in the UK to launching the innovative Japanese hotel brand YOTEL, Simon has never shied away from reinvention. As one of the original Dragons on Dragon’s Den, he knows what it takes to take risks.Simon shares how resilience, creativity, and an unstoppable drive helped him build a multi-million-pound empire and why he believes anyone can turn struggle into success.We hope you find this episode inspiring and useful.  Links    Instagram: https://www.instagram.com/yosimonwoodroffe/Facebook: <a href="https://www.facebook.com/yosimonwoodroffe" target="_blank">https://www.facebook.com/yosimonwoodroffe</a>LinkedIn: <a href="https://www.linkedin.com/in/yosimonwoodroffe/" target="_blank">https://www.linkedin.com/in/yosimonwoodroffe</a>TikTok: <a href="https://tiktok.com/@yosimonwoodroffe" target="_blank">https://tiktok.com/@yosimonwoodroffe</a>This podcast is brought to you by Crisis What Crisis? Productions and Coulson Partners Host: Andy Coulson  CWC team: Jane Sankey, Hana Walker-Brown, and Bill GriffinWith special thanks to Ioana Barbu and the brilliant people at Global   For all PR and guest approaches please contact – <a href="http://podcast@coulsonpartners.com/" target="_blank">podcast@coulsonpartners.com</a>

Simon Woodroffe on risk-taking, reinvention, and creating Yo! Sushi