On this week’s episode, host Jess Gaedeke is joined by Nick Graham, former Head of Insights &amp; Analytics at PepsiCo and Mondelēz, to explore how truly lasting transformation begins with understanding human behavior, the importance of building co-ownership across global and local teams, and why defining the why before the how is the secret weapon of any successful change initiative.

118. How Nick Graham bridged the gap between global strategy and local consumer needs