In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships. Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn <a href="https://www.linkedin.com/in/janinejacobs1111/">here</a> and at https://happyhq.co.uk   Find out more about my new course Get Known here https://www.theprset.com/get-known 00:00 Introduction to Happy HQ and Its Mission03:27 The Evolution of Workplace Culture06:13 Navigating PR in a B2B Landscape09:17 Building a Personal Brand Through PR11:46 Leveraging Content for Discoverability13:46 The Importance of Authenticity in PR16:37 Impact of PR on Business Growth19:20 Preparing for Speaking Engagements21:43 The Importance of Authenticity in PR25:58 Strategic Roles in Co-Founding27:57 Taking Action: From Planning to Execution29:43 Building Resilience in PR32:14 Collaborations: A Key to PR Success33:16 Top Tips for Starting PR35:23 Looking Ahead: Future Plans for Happy HQAnd once you've had a listen you can: - Follow me on instagram <a href="https://www.instagram.com/pippa_the.pr.set/">@pippa_the.pr.set </a>or LinkedIn (<a href="https://www.instagram.com/pippa_the.pr.set/">@Pippa Goulden</a>) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look <a href="https://www.theprset.com/DIY-Membership">here </a> - Work with me 1-2-1 in my brand new <a href="https://www.theprset.com/Kickstart-Pr-Accelerator">Kickstart: The PR Accelerator</a> which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at <a href="https://www.theprset.com">www.theprset.com</a> and book a discovery call with me to chat more<a href="https://calendly.com/theprset/discovery-call"> here</a> or email me pippa@theprset.com

In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses.   Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process.   Janine shares insights on leveraging...

15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs