Career Insights With Cheryl Atkins-Green

Global Brand Strategy and Marketing

Embracing Uniqueness and Listening Skills

Discover how Sheryl Adkins-Green, a seasoned business executive, turned her diverse career experiences into a leadership and brand strategy masterclass. From her early retail days to her transformative roles at Kraft Foods, Citigroup, and eventually, at Mary Kay, Sheryl shares pivotal career moments and the unique challenges she faced. This episode promises valuable insights into maintaining healthy professional relationships, lessons from various industries, and leveraging one's unique talents and instincts. Sheryl offers an inside look into the global brand strategy and marketing efforts at Mary Kay, discussing the challenges of maintaining brand consistency while empowering women globally. Drawing inspiration from successful retailers like Anthropologie and Disney, she emphasizes culture's role over strategy and personalization's power in creating memorable customer experiences. Young professionals will find Sheryl's advice on owning one's uniqueness and honing listening skills both practical and inspiring, as she underscores the importance of relationship-building in business success. Join us for a conversation that blends personal anecdotes with professional wisdom, equipping you with strategies to thrive in your career. About Sheryl: Recently retired from Mary Kay Inc., Sheryl Adkins-Green served as Chief Experience Officer and Chief Marketing Officer, where she played a pivotal role in shaping the company’s global strategy and supporting the success of millions of women entrepreneurs. Her leadership was instrumental in delivering a 360-degree integrated customer experience, elevating brand engagement, and driving business growth. With a career spanning over three decades, Sheryl has consistently demonstrated a passion for innovation, leadership development, and strategic transformation.Sheryl’s journey in business began with a Bachelor of Science in Fashion Retailing from the University of Wisconsin, followed by an MBA from Harvard Business School. She quickly ascended into executive leadership, holding key roles at some of the world’s most recognized corporations, including Kraft Foods, Citigroup, Cadbury-Schweppes, and Alberto-Culver. Throughout her career, she built sales, marketing, and strategy development expertise, helping organizations expand their market presence and strengthen consumer connections.Her impact in the industry has been widely recognized, earning her numerous accolades. She was named a Forbes Top 50 CMO Influencer and received Brand Innovators’ 2021 Top 100 Women in Marketing Award. In 2020, she was honored with the CMO Leadership Award, and in 2019, BLACK ENTERPRISE included her in its Most Powerful Women in Corporate America List. Beyond her corporate career, Sheryl has remained deeply committed to leadership development and community service. She served on the Board of Trustees at Texas Christian University from 2016 to 2024 and currently holds the position of Vice President on the Dallas Museum of Art Board of Trustees. She is also an active member of the International Women’s Forum and The Executive Leadership Council, organizations dedicated to advancing diversity and leadership excellence. Additionally, she is featured in Valorie Burton’s best-selling book, Successful Women Think Differently.A lifelong advocate for creativity and entrepreneurship, Sheryl continues to inspire through her passion for art, fashion, beauty, and business. She actively shares insights on leadership, brand strategy, and empowerment, helping individuals and organizations navigate change and succeed. Her legacy of strategic excellence and transformative leadership ensures that her influence will continue to shape industries and inspire future generations of business leaders.

Discover how Sheryl Adkins-Green, a seasoned business executive, turned her diverse career experiences into a leadership and brand strategy masterclass. From her early retail days to her transformative roles at Kraft Foods, Citigroup, and eventually, at Mary Kay, Sheryl shares pivotal career moments and the unique challenges she faced. This episode promises valuable insights into maintaining healthy professional relationships, lessons from various industries, and leveraging one's unique talen...

Mastering Customer Strategy and Marketing Leadership: A Conversation with Sheryl Adkins-Green