Ryan interviews product-led growth expert Akash Gupta, ex-Apollo.io VP of Product. They discuss the importance of consistent content creation on platforms like LinkedIn, the distinction between product-led growth and traditional marketing, and the key components that contribute to successful product-led growth strategies. Akash shares insights on common mistakes companies make when implementing product-led growth, how to measure success, and the tools that can aid in this process. The conversation emphasises the need for a strong product offering and the courage to give away value to attract customers.Takeaways<ul><li>Consistency in posting is crucial for growth on LinkedIn.</li><li>Product-led growth differs significantly from traditional marketing.</li><li>Successful product-led growth requires a strong product offering.</li><li>Companies must understand their ideal customer profile for effective growth.</li><li>Mistakes in product-led growth often stem from misaligned marketing strategies.</li><li>Leadership must support a product-led growth culture.</li><li>Measuring success in product-led growth takes time and patience.</li><li>Tools should align with specific goals in the product-led growth strategy.</li><li>Not all SaaS products are suited for product-led growth.</li><li>Engaging with the right audience is key to virality and growth.</li></ul>Join the SaaS Marketing Weekly Newsletter here: <a href="https://saasmarketingweekly.com/">https://saasmarketingweekly.com/</a> Check out Ryan’s agency, Rocket SaaS, here: <a href="https://rocket-saas.io/">https://rocket-saas.io/</a> Send podcast guest pitches to: <a href="mailto:info@rocket-saas.io">info@rocket-saas.io</a>

Ryan interviews product-led growth expert Akash Gupta, ex-Apollo.io VP of Product. They discuss the importance of consistent content creation on platforms like LinkedIn, the distinction between product-led growth and traditional marketing, and the key components that contribute to successful product-led growth strategies. Akash shares insights on common mistakes companies make when implementing product-led growth, how to measure success, and the tools that can aid in this process. The convers...

#40: Akash Gupta (Ex-Apollo.io) on the Hard Truths About Product-Led Growth