In this episode of the Meat Mafia Podcast, Harry sits down with Jonathan Lusk, founder of BirdDog, a revolutionary platform reconnecting Americans with the land through hunting, farming, and stewardship. Jonathan shares his inspiring journey from Wall Street to rural Texas, and how BirdDog is empowering landowners, preserving wild places, and changing lives through what he calls “conservation capitalism.” From tax credits to campfire conversations, this episode dives deep into the future of land use, legacy, and regenerative living. Jonathan Lusk is the founder and CEO of BirdDog, a Texas-based land platform that helps landowners unlock income and preserve their legacy through hunting leases, farming access, land management tools, and more. With a background in investment management and a passion for the outdoors, Jonathan blends business acumen with boots-on-the-ground empathy, creating life-changing experiences that heal both people and land. His vision is bold: to build a better, more connected rural America—powered by technology, stewardship, and storytelling. What we cover: - The Origin Story of Bird Dog - Conservation Capitalism - Tax Strategy for Landowners - The Role of AI in Rural Stewardship -  BirdDog’s Vision for the Future Timestamps: (00:45) – Jonathan introduces Bird Dog and the mission to reconnect people with the land (06:30) – The early days: realizing the lack of tech and transparency in hunting access (12:15) – Hosting educational hunts that build confidence and community (18:40) – Life-changing stories: how one father-son trip shifted everything (24:50) – Bringing on investors like Colt McCoy and the power of aligned capital (31:10) – Bird Dog’s tech and tax platform: simplifying land ownership at scale (38:30) – The role of AI in unlocking government programs for landowners (45:05) – Building a team culture around mission, humility, and high performance *** LINKS***Check out our Newsletter - <a href="https://themeatmafia.beehiiv.com/">Food for Thought</a> - to dramatically improve your health this year!Join The Meat Mafia community <a href="https://t.me/+kjtD9vQBh-s5YzFh">Telegram</a> group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Jonathan: <a href="https://www.instagram.com/huntbirddog/">Instagram</a> <a href="https://www.birddogit.com/">BirdDog </a><a href="https://www.birddogit.com/landowners?fbclid=PAZXh0bgNhZW0CMTEAAacjXFhSSC6oyaRh2FUGqPZhSiBbqODUFKIxt57zpXmRqK3SFA-ZdO0-7o_kBQ_aem_hiGJqbSM0LIjYfwi7bfXbA">BirdDog for Landowners</a>Connect with Brett:<a href="https://www.instagram.com/meatmafiabrett/">Instagram</a> <a href="https://x.com/MeatMafiaBrett">X</a>Connect with Harry:<a href="https://www.instagram.com/meatmafiaharry/">Instagram</a> <a href="https://x.com/MeatMafiaHarry">X</a>Connect with Meat Mafia: Instagram - <a href="https://www.instagram.com/meatmafiamedia/">Meat Mafia</a> X - <a href="https://twitter.com/themeatmafiapod">Meat Mafia</a> YouTube - <a href="https://www.youtube.com/channel/UCTadLQ-3Eb58I0Q2hVQjffw">Meat Mafia</a>Connect with Noble Protein: Website - <a href="https://nobleorigins.com/">Noble Protein</a> X - <a href="https://twitter.com/eatnobleorigins">Noble Protein</a> Instagram - <a href="https://www.instagram.com/noble.origins/">Noble Protein</a>AFFILIATES<ol><li><a href="https://drinklmnt.com/meatmafia">LMNT</a> - Electrolyte salts to supplement minerals on low-carb diet</li><li><a href="https://the-carnivore-bar.myshopify.com/mafia">The Carnivore Bar</a> - Use Code 'MEATMAFIA' for 10% OFF - Delicious &amp; convenient Pemmican Bar</li><li><a href="https://perennialpasturesranch.com/?sca_ref=2773923.WJlPpRyTNk">Perennial Pastures</a> - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed &amp; grass-finished beef from California &amp; Montana</li><li><a href="https://farrow.life/shop/">Farrow Skincare</a> - Use CODE 'MEATMAFIA' at checkout for 20% OFF</li><li><a href="https://heartandsoil.co/?utm_campaign=&amp;utm_source=&amp;utm_medium=&amp;gclid=CjwKCAiA3KefBhByEiwAi2LDHKDDiMXJ8_C-Zx0rD8xgcK3LvQPcI_R52tbspbh8aVnENt_YJkK2LBoCEfkQAvD_BwE">Heart &amp; Soil</a> - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!</li><li><a href="http://carnivoresnax.com/">Carnivore Snax</a> - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. 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#393 Jonathan Lusk: How BirdDog Is Revolutionizing Land Management in America