Welcome to an insightful episode of the Versa Business Tips Podcast!In Episode 35, we are excited to feature Mike Maynard, CEO and Managing Director of the Napier Group, a $7M PR and marketing agency for B2B technology companies. Mike, a leader in the Forbes Agency Council, brings a unique blend of technical and marketing expertise to help businesses accelerate their marketing funnels and achieve rapid growth. What You’ll Learn: • Account-Based Marketing (ABM): Why every B2B company should adopt ABM to compete against larger enterprises. • B2B PR Campaigns: A step-by-step guide to delivering killer PR campaigns that resonate with your target audience. • Customer Journeys: Building and understanding distinct customer journeys to enhance marketing strategies. • Marketing Analytics: Why it’s crucial to run reports continuously and the benefits of using real-time data. • AI’s Role in Marketing: How AI is transforming marketing strategies and what it means for the future. • Increasing Marketing ROI: Proven methods to maximize your marketing investment’s return. Exclusive Offer for Versa Business Tips Listeners: Connect with Mike Maynard and explore more insights at Napier Group. Visit Napier here: <a href="https://www.napierb2b.com/technology-marketing/">www.napierb2b.com</a> Follow Mike Maynard: • LinkedIn: <a href="https://www.linkedin.com/in/mikemaynard/?original_referer=&amp;originalSubdomain=uk">https://www.linkedin.com/in/mikemaynard</a> • Twitter: @NapierB2B Tune in as Mike Maynard shares valuable strategies for B2B marketing success. This episode is packed with actionable advice to help you enhance your marketing efforts and achieve significant business growth. . . . . . #B2BMarketing #AccountBasedMarketing #PRCampaigns #CustomerJourney #MarketingAnalytics #AIInMarketing #MarketingROI #VersaBusinessTips #Podcast #MikeMaynard #NapierGroup #BusinessGrowth #MarketingStrategy #Entrepreneurship #SmallBusiness #Success #Trending #Viral #Inspiration #Motivation

Welcome to an insightful episode of the Versa Business Tips Podcast!In Episode 35, we are excited to feature Mike Maynard, CEO and Managing Director of the Napier Group, a $7M PR and marketing agency for B2B technology companies. Mike, a leader in the Forbes Agency Council, brings a unique blend of technical and marketing expertise to help businesses accelerate their marketing funnels and achieve rapid growth.What You’ll Learn:• Account-Based Marketing (ABM): Why every B2B company should adop...

🎙️ Episode 35: Mastering B2B Marketing with Mike Maynard